Mattress World Northwest at the Northwest Cherry Festival Parade
There’s something special about small-town traditions—especially when they bring an entire community together. That’s exactly what makes the annual Northwest Cherry Festival so meaningful.
Held each spring in The Dalles, this beloved event celebrates the region’s rich agricultural roots, local businesses, and the people who make the community what it is today. The festival features multiple days of family-friendly activities, including a carnival, live music, and one of the most anticipated highlights—the Cherry Festival Parade.
A Day to Remember
This year’s parade was filled with energy, excitement, and hometown pride. Starting in the heart of downtown, the parade brings together floats, music, and community groups in a celebration that truly reflects the spirit of The Dalles.
Mattress World Northwest was proud to be part of it all.
Our team showed up ready to celebrate alongside the community, and we were thrilled to see so many familiar faces along the parade route. Events like this are a reminder of why we do what we do—serving the communities we live and work in.
Mattress Millie Steals the Show
Of course, one of the biggest highlights of the day was the appearance of Mattress Millie.
From waving to families to bringing smiles to kids along the route, Millie added a fun and memorable touch to an already incredible day. It’s moments like these that make community events so special—not just for businesses, but for the families who come out year after year.
Supporting Our Local Communities
At Mattress World Northwest, being involved in events like the Northwest Cherry Festival is about more than just showing up—it’s about being part of something bigger.
For over 40 years, the Cherry Festival has brought people together to celebrate local culture, agriculture, and community pride.
We’re honored to support events that create lasting memories for families and help keep traditions like this alive.
Looking Ahead
As the parade wrapped up and the festivities continued throughout the weekend, one thing was clear—the community spirit in The Dalles is stronger than ever.
From everyone at Mattress World Northwest, thank you for welcoming us and allowing us to be part of such a special tradition.
We’re already looking forward to next year 🍒
